Edson Barrantes is currently the Chief Marketing Officer for 72SOLD. Edson has an extensive background in leadership having been a sales manager for 10+ years with 3 different television groups leading TV and Digital sales. Most recently Edson was the Local Sales Manager for 12News (NBC) in Phoenix, AZ for four and half years. Edson has a huge passion for marketing especially mass media and all emerging media such as CTV/OTT and more. Edson’s passion is in inspiring and helping everyone around him be the best they can be. Edson has great expertise in processes and procedures for companies to be more efficient as well as negotiating and recruiting. On a personal note, Edson is a huge sports fan especially baseball and the family bleeds Dodger blue. Edson earned his BA in Mass Communications and Journalism with an emphasis in Marketing from Fresno State University. Edson is married to Jessica, he has 2 daughters (Leah and Olivia) and 1 son (Ethan) plus a yellow lab (Madden).