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Edson Barrette

Edson Barrantes is currently the Chief Marketing Officer for 72SOLD. Edson has an extensive background in leadership having been a sales manager for 10+ years with 3 different television groups leading TV and Digital sales. Most recently Edson was the Local Sales Manager for 12News (NBC) in Phoenix, AZ for four and half years. Edson has a huge passion for marketing especially mass media and all emerging media such as CTV/OTT and more. Edson’s passion is in inspiring and helping everyone around him be the best they can be. Edson has great expertise in processes and procedures for companies to be more efficient as well as negotiating and recruiting. On a personal note, Edson is a huge sports fan especially baseball and the family bleeds Dodger blue. Edson earned his BA in Mass Communications and Journalism with an emphasis in Marketing from Fresno State University. Edson is married to Jessica, he has 2 daughters (Leah and Olivia) and 1 son (Ethan) plus a yellow lab (Madden).

Your favorite quote?

"Grind daily, celebrate rarely..."

Favorite vacation spot?

Our family loves to spend time on the beach in San Diego.

Your perfect day?

Perfect day is spending the day watching my son play baseball and my daughter play softball, then finish it at home with the family swimming and relaxing while BBQ'ing.

Favorite hobby?

I collect sports memorabilia and also sneakers, I'm a huge sneakers person mainly Jordans.

Favorite Book?

Psychology of Selling

Your passions?

I'm passionate about helping people grow within their careers. I love meeting new people and just constantly learning. I believe that you really can never learn less and that we all must continue to learn and improve ourselves. From a personal side I'm passionate about learning more about Sickle Cell Disease and helping spread awareness of this disease that has no cure. It hits really close to home as my son has Sickle Cell Disease.

Your first job?

Camp Counselor

Favorite Movie?

The Departed

Favorite charitable cause?

MENTOR: The National Mentoring Partnership